SkyJump & SkyWalk are two fantastic adrenaline-filled activities you can enjoy from the great heights of Auckland's iconic SKY Tower. They've teamed up with RéserveGroup to create a new website and marketing collateral aimed at tourists to Auckland, and capturing the unique nature of these exciting activities.
Both products needed to look similar and have strong links to each other, yet have their own personalities. The team at RéserveGroup began with the websites for each company - designing the look at feel and creating a 'James Bond' themed Flash animation for each product.
The websites feature évoSuite software which include a range of tools allowing both clientele and staff the ability to make almost instant updates to the website. Visitors can make bookings online, send a Gift Voucher to a friend, post comments about experiences and quickly check out features like videos and images. Staff can easily add text and images to showcase the latest media events - like showing celebrity visits; and add promotional offers for visitors.
RéserveGroup's creative team then extended the look and feel from the two websites into a broad range of print collateral including:
DL brochures
Tradeshow collateral (such as presentation folders & even CD labels)
Billboard advertising
Magazine & newspaper advertising
Fact sheets
Email signature
Lightbox signage
Vouchers
Posters
All the items retain the brand personality for consistent brand messaging and also work for the different media types.
|